Wednesday, June 02, 2010

AT&T to end unlimited wireless-data plans - MarketWatch

AT&T to end unlimited wireless-data plans - MarketWatch:

"Starting June 7, AT & T plans to drop its unlimited $30 Internet plan, which includes email. Instead, customers would pay $25 a month for 2 gigabytes of data under AT & T's "DataPro plan. That's the equivalent of 4,000 Internet page views, 10,000 emails without attachments or 200 minutes of streaming video.
....
The cheaper option, DataPlus, offers 200 megabytes of data for $15 a month. That's the equivalent of 1,000 emails without attachments, 400 Internet-page views or 20 minutes of streaming video.

DataPlus customers who exceed their limit would be charged an additional $15 for another 200MB. AT & T said 65% of its customers use less than 200MB a month."

I don't understand the pricing scheme. For $25 a month I can get 2 GB or for $30 a month I can buy the smaller plan and cover overages that gives me 400MB. That's more money for less than one quarter the data usage. I think this plan sucks. I think the limit on data for the iPhone will cause some people to jump ship to Droids on Verizon. Verizon has a limit of 5GB, but that's still more than twice what AT & T is offering. At the very least, AT & T should be able to offer the cheaper plan for $15, but since they have one that covers 2GB for $25, going over the 200 MB limit should automatically charge an additional $10 to up the coverage to 2GB for that month. After all if you sign up for the 2GB plan it's only $10 for each additional GB, not $15 for an additional 200MB.  I don't like the differences in the overage prices. 

I do understand that AT & T is looking to make some more money and try to curb the use of some of it's heavier users.  Someone who uses 5 GB will now pay $55 a month.  There's probably not a lot of those people out there, but the iPad may increase that number with it being a better platform to stream videos to than the iPod is. I expect that heavy data users of the iPad will end up spending a lot more than just iPhone users.