Wednesday, June 02, 2010

AT&T to end unlimited wireless-data plans - MarketWatch

AT&T to end unlimited wireless-data plans - MarketWatch:

"Starting June 7, AT & T plans to drop its unlimited $30 Internet plan, which includes email. Instead, customers would pay $25 a month for 2 gigabytes of data under AT & T's "DataPro plan. That's the equivalent of 4,000 Internet page views, 10,000 emails without attachments or 200 minutes of streaming video.
The cheaper option, DataPlus, offers 200 megabytes of data for $15 a month. That's the equivalent of 1,000 emails without attachments, 400 Internet-page views or 20 minutes of streaming video.

DataPlus customers who exceed their limit would be charged an additional $15 for another 200MB. AT & T said 65% of its customers use less than 200MB a month."

I don't understand the pricing scheme. For $25 a month I can get 2 GB or for $30 a month I can buy the smaller plan and cover overages that gives me 400MB. That's more money for less than one quarter the data usage. I think this plan sucks. I think the limit on data for the iPhone will cause some people to jump ship to Droids on Verizon. Verizon has a limit of 5GB, but that's still more than twice what AT & T is offering. At the very least, AT & T should be able to offer the cheaper plan for $15, but since they have one that covers 2GB for $25, going over the 200 MB limit should automatically charge an additional $10 to up the coverage to 2GB for that month. After all if you sign up for the 2GB plan it's only $10 for each additional GB, not $15 for an additional 200MB.  I don't like the differences in the overage prices. 

I do understand that AT & T is looking to make some more money and try to curb the use of some of it's heavier users.  Someone who uses 5 GB will now pay $55 a month.  There's probably not a lot of those people out there, but the iPad may increase that number with it being a better platform to stream videos to than the iPod is. I expect that heavy data users of the iPad will end up spending a lot more than just iPhone users.