Wednesday, April 14, 2010

Puma's 'Clever Little Bag' Slashes Sneaker Packaging

http://www.greenbiz.com/news/2010/04/13/puma-clever-little-bag-slashes-packaging?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Greenbuzz+(GreenBiz+Feed)

This article talks about all of the environmental savings that happen because of Puma changing it's packaging from all cardboard to a reusable bag. I think what's more important is that by using so much less in materials, Puma will actually be saving a lot of money too. Hello bigger profit margins.