I think there's a market for tougher cell phones. They are so small anymore that it's just too easy to accidentally drop them.
Maybe we need a Timex cell phone. One that "Takes a flinging and keeps on ringing".
Most of the people I know considered the durability of the phone as more important than the features over the past year. They're just too damn expensive to keep replacing. Timex... The cell phones are calling. Maybe you could just partner with Motorola if you don't want to get completely into cell phones.
Time for me to go fling my phone and see if it holds up to the Timex standards.