This was a decent book. The book itself is about the author's observations and thoughts on creativity related to marketing. The book itself feels like it is a marketing pamphlet. Lots of different fonts and layouts, which were catchy, but I can remember the feel of the book better than I can remember the content.
There were only a few catchy quotes that I took from the book
- Your vision of where or who you want to be is the greatest asset you have.
- If you can't solve a problem, it's because you are playing by the rules.
- Fail, Fail Again. Fail Better
- Start being wrong and suddenly anything is possible. You're no longer trying to be infallible.
Overall though, I would not recommend the book. It wasn't inspiring by itself and if I had the time back I could have made progress in a better book. Although if you do have 45 minutes to an hour and nothing else that looks interesting, you could always pick it up and read it.